As Covid-19 invaded the world, the online revolution removed the schedules and programs of all industries. The number of online events doubled as people looked forward to the virtual sessions.
As it is clear that virtual events will stay long, one of the main goals is to promote virtual events and create a connected experience for everyone who attends the event. While this new change is highly dependent on technology, the event industry faces various challenges.
Let's look at some of the challenges thatcorporate event planners Atlantafaces when planning a virtual event and how you can overcome them.
- Lack of Creativity About Event Promotion
As the transition from in-person events to virtual events can be new, event organizers and companies need to make it innovative and attractive to encourage people to attend.
They can highlight the benefits of attending virtual events through social media channels. They can also send bulk custom emails.
- Lack of Technical Skills
As virtual events revolve around technology, a lack of technological knowledge may ruin the event. Organizers who promote live events for the first time may encounter several problems due to a lack of information.
Therefore, virtual event agencies should participate in other online conferences or seminars to learn how things are handled, learn from them, and plan their virtual events.
- Lack of Appropriate Content Strategy
A common problem that virtual event agents face is losing engagement due to a lack of content. As the physical and virtual event content varies, they will need to create their appropriate content and style of presentation.
Therefore, exciting content for a one-day event (with a break) during the weekends will help increase engagement.
- Lack of Knowledge About Attendees Technological Options
People can join virtual events through mobile phones, laptops, desktops, or tablets. With so many options available, it is the responsibility of the virtual event organizer to ensure that the event is easily accessible to all browsers and devices.
Since everyone is not a tech expert, it would be good if the organizers sent a detailed email before the event, stating how to join the event from different devices, available options and restrictions, if any.
- Lack of Security Awareness
Virtual event agencies and organizers should be aware of unauthorized access and eliminate such opportunities.
Therefore, event planners and management companies should choose a technology vendor that ensures uninterrupted access to registered users and complete data security.
- Lack of Two-Way Communication
Unlike in-person events, visual events usually have only one-way communication. Viewers have fewer communication options with live/recorded playback videos, making the virtual event dull.
To make your event more attractive, do surveys, live QA sessions, QR code scanning, virtual breakout rooms, session feedback, opinion sections, etc.; this will help you track and record user activity logs to understand the person's behaviour attending the event.
- Lack of Engagement Opportunities
The level of audience participation in virtual events is not the same as in-person events. To solve this issue, organizers should select virtual event platforms for live events that have a built-in live chat and community-building feature. You can also opt for photo booth rentals to make your virtual event more engaging.
