What are the three types of service marketing?
There are three types of service marketing. These are as follows:
- B2C: this can be the most customer service companies provide to their end customers. These are telecom, hospitality, financial services, and repair provided by providers. The focus of the corporate is often selling services.
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- B2B: Companies that provide services to enterprises and organizations have the capability for networks, finance, travel, technology services, etc. The motive is to point out the business value to a company through the usage of their service. This forms the core of a part of b2b service marketing.
- Post-Purchase Service: This category of service marketing focuses on the add-on and complementary services companies offer to the core product. There are warranty services, customer support, service request resolution, helpdesk, and repairs. These services can differentiate customers once they buy the core offering.
Physical evidence: The physical evidence of the service includes all the tangibles surrounding the service: the buildings, landscaping, vehicles, furnishings, signage, brochures, social media, websites, and equipment.
Process: the method of service delivery is crucial since it ensures that the identical standard of service is repeatedly delivered to the purchasers. Therefore, most companies have a service blueprint that gives the main points of the service delivery process, often happening even to define the service script and the greeting phrases to be employed by the staff.
REF:- https://www.sdssocial.world/read-blog/38892
