The Organic Baby Food Market Size is anticipated to reach USD 17839.5 Million by 2027, registering a CAGR of 10.37% during 2020-2027, according to a new research report from Market Research Future (MRFR). The report presents a detailed case of the markets historical growth and present market drivers and restraints, in order to present actionable insights into the organic baby food markets probably future growth trajectory over the forecast period.
The organic baby food market is mainly driven by a combination of two factors: The rising prevalence of working mothers, who may not always have the time afforded to traditional mothers to prepare homemade food for babies, and the growing demand from urban couples to acquire the best, the healthiest, and the safest foods for their babies.
Competitive Analysis:
Leading players in the global organic baby food market include Danone S.A., Abbott Laboratories, Nestle S.A., Bellamys Australia, Sprout Organic Foods Inc., Hipp GmbH Co. Vertrieb KG, Plum Inc., Hain Celestial Group, Kraft Heinz Food Company, and Hero Group.
Risk of Bacterial/Pathogen Contamination Restricts Market
On the other hand, the risk of contamination and infections by pathogens has restricted the growth of the organic baby food market. Since organic baby food is meant to be consumed by babies, even higher safety standards have to be applied to it than those applied to regular food products intended for adults.
In February 2019, Vivi Tom recalled 11 products following an investigation by Canadian agencies, which found that the food could permit the growth of the bacteria responsible for botulism. Such health scares are likely to restrain the growth prospects of the global organic baby food market revenue over the forecast period.
Segmentation:
The global organic baby food market is segmented on the basis of product type, ingredient, distribution channel, and region.
By product type, the global organic baby food market is segmented into prepared baby food, ready-to-eat baby food, dried baby food, milk formula, and others.
By ingredient, the global organic baby food market is segmented into grains and cereals, dairy, vegetables, and fruits.
By distribution channel, the organic baby food market is segmented into store-based and non-store based.
Regional Analysis:
The global organic baby food market is segmented by region into North America, Latin America, the Middle East and Africa, Europe, and Asia Pacific.
North America and Europe are likely to dominate the global organic baby food market over the forecast period due to the growing urban demographic in these regions and the growing demand for processed, packaged baby food. The growing number of working mothers and their increasing disposable income is further likely to drive the organic baby food market in these regions over the forecast period. The widespread presence of store-based as well as non-store based distribution channels for organic baby food and the strong presence of manufacturers of organic baby food are also key drivers for the organic baby food market in these regions.
Increasing Number of Working Mothers: Packaged Food and Food Delivery to the Rescue
The increasing number of working mothers, especially in urban centers around the world, is a major driver for the global organic baby food market. The inability of parents to cook for their babies in the traditional manner has led to a growing preference for packaged baby food, with the organic labeling making the products more attractive to parents, who want to ensure their babies get the best option out of the available set. Many major players in the global food and beverages sector have ventured into the organic baby food market in recent years, recognizing the lucrative opportunities in the market. The growing urban population of working mothers in emerging regions is likely to be a major driver for the global organic baby food market.
In February 2019, Little Spoon, an organic baby food delivery startup, raised USD 7 million in funding, led by Vaultier7. Little Spoon provides nutritional, organic, packaged baby food products directly to consumers. The utility of this service has risen rapidly in recent years with the growing population of urban mothers.
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