Social media has appropriated the business world. With all businesses now having their own social media accounts, taking advantage of the audience reach that Facebook, Twitter, Instagram and LinkedIn has throughout the planet . With this in mind, it only is sensible for businesses, regardless of how big or small they may be, to dive into the social media world to market their brand. this is often especially true for e-commerce businesses.

Whether you're a college student making money online or a seasoned businessperson who have decided to take on the challenge of technological advancement, there are variety of things that you should know about in terms of e-commerce stats and social media marketing.

WHY IS SOCIAL MEDIA IMPORTANT FOR E-COMMERCE?

It is projected that by 2020, 90% of companies will be using a social media platform to connect with their consumers. At the identical time, data shows that customers tend to spend 20-40% more for companies who interact with customers through social media. According toeagle matrix proves that social media interactions can help increase traffic towards your business and facilitate your create a good reputation for your brand.

HOW does one DRIVE TRAFFIC FROM SOCIAL MEDIA?

The social media is that the perfect place to build three important things for businesses:

• connections

• relationships

• engagements

By connecting and interacting together with your customers, you get to make a positive brand reputation and provide your consumers with a venue for them to express their opinion about your products and services. By providing your customers with a positive experience, you get to foster better relationships together with your consumers, receive recommendations and drive sales towards your business.

Tactics for eCommerce Social Media

There are a spread of ways for business owners and social media managers to drive traffic towards their brand. regardless of what products or services you are offering, its still important that you simply have a better grasp of how social media works and how to take advantage of it.

1. POSITION YOURSELF UNIQUELY

What particular aspect of your business differentiates you from your competitors. One thing that you simply have to understand is because social media is a great way to reach out to more people, you'll not be the only one promoting their brand online. So to remain ahead of the game and to really make a mark in your industry, you ought to decide what you want to be for your consumers and use that idea when you create a compelling brand story. Your aim here is to enhance the customer experience and promote a positive brand that people will remember.

2. INCREASING FRIENDS AND FOLLOWERS

Followers are quite just numbers. Yes, the algorithm of some social media platforms does check out the number of your followers and subscribers, but quite that, your followers can actually be your most loyal fans and customers who will do everything to share their happiness towards your brand and recommend you to as many of us as possible. To be ready to gain more followers, you ought to create a content that will help you promote your brand, reach more audiences and rise above your competitors. you would possibly also want to ride the trend of automating your Instagram interactions through one of the 10 best Instagram bots of 2019.

3. PROMOTIONAL POSTS

First of all, you would like to understand that promo posts are aimed towards your prospective customers. you ought to keep in mind that the promotional post you will be making should be geared towards gathering more followers and potential clients. Thus, you would like to make your posts more relatable to the public, counting on what your brand is all about.

4. LIVE STREAMING VIDEOS

Live broadcasts can help enhance and maximize your direct communications together with your customers, followers and community partners. Live streaming an occasion gives you the opportunity to reach out and interact with more people across the world. Live streams also take less time to supply and this gives you and your customers the opportunity to share your thoughts about your brand and everything in between.

5. INSTANT MESSAGING

The great thing about your business having a social media channel is that it also provides you and your customers with a means of communication. Be it for customer support, inquiries, complaints, etc., taking advantage of the moment messaging app is a great means for you to maintain better relationships and interactions with your followers.