Market Research Future (MRFR) predicts the global holographic display market to grow at a 19% CAGR from 2018 to 2023 (forecast period).
The holographic display market is expected to report strong growth between 2016 and 2023. The increasing use of holographic displays in medical imaging is one of the chief drivers of the market. Besides this, the rising demand for holographic projections at events, fashion shows, conferences, product launch ceremonies, and product marketing events is also expected to help the market gain pace through the course of the forecast period.
Multiple aspects of product marketing and purchase can be combined in bidirectional holograms that capture people's attention while also selling a product in real-time. In comparison to traditional kiosks and vending machines, holographically projected interactive stalls and vending machines can project images several times, allowing the largest number of consumers to be readily accessible. Furthermore, due to their small size, they take up far less space than standard electronic machines.
Over the forecast period, technological improvements and the proliferation of smartphones are likely to provide significant growth potential for the global market. New technological advances and display enhancements are also predicted to help the growth of the holographic display market. A light modulator, digital micrometer, monitor, scanner, and lenses are all components of a holographic display.
Semi-transparent or electro-holographic displays, touchable displays, laser displays, and piston-based displays are among the holographic display technologies on the market. Touchable holographic displays make it possible to really feel and interact with holograms. Bristol University's department of computer science built a touchable holographic display in December 2014 to see and feel 3-D shapes composed of air by focussing air disturbances and ultrasound. This technology is being used to analyze CT scans and feel tumors via haptic feedback, broadening the spectrum of holographic display applications in medical imaging.
Pricing may appear to be too expensive to customers in developing countries, inhibiting industry expansion. Furthermore, in poorer economies, holographic displays have yet to be commercialized.
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