The FanDuel Sportsbook at the Kansas Star Casino was formally launched on Thursday morning, September 8.
Jordy Nelson, a former Kansas State Wildcat and Super Bowl champion, placed the official first wager at the ribbon-cutting ceremony.
On September 1st, Kansas legalized sports betting after a preliminary launch. The four state-owned casinos' sportsbooks started taking bets both in-person and on mobile betting apps including Barstool Sports, BetMGM, Caesars, DraftKings, FanDuel, and PointsBet.
The NFL season officially begins on Thursday, coinciding with the formal debut.
The Kansas Star Casino said that its sportsbook is a significant upgrade that will draw customers during Thursday night's opening NFL game. According to Boyd Gaming Vice President of Communications David Strow, opening the sportsbook required a lot of work in a short amount of time.
We've been working pretty much triple shifts to get this site ready since we got the go-ahead from the legislature adopting legislation, Strow said.
There are 20 self-service kiosks, four betting windows, and a TV wall at the sportsbook at the Kansas Star Casino.
Boyd Gaming and FanDuel have previously collaborated, according to Strow, but Kansas is special.
In all the sportsbook launches I've assisted with across the nation, he added, "I've never seen anything like what we have from Kansas and from Wichita."
South central Kansas, according to FanDuel Vice President of Retail Operations Jeff Lowich, "is a tremendously sport-hungry section of the county," particularly when it comes to college sports.
As well as many Kanas City Chiefs supporters, Lowich added.
Since sports betting became legal last week, according to Lowich, the Kansas Star Casino has seen a significant increase in first-time visitors. He anticipates that will be the case throughout the college football and NFL seasons while the sportsbook is operational.
According to Strow, Kansas Star's customer base includes the sportsbook.
Many of these clients are first-time visitors to Kansas Star. They simply haven't had an excuse to visit, he said. Therefore, having the book here and America's top sports betting brand here encourages customers to visit for the first time.
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