With businesses implementing newer ways to gain more audiences and customers, it is only natural that the modes of advertising have evolved as well.
The question that might occur to you before launching an advertisement campaign is whether you should opt for traditional (wall painting, billboard, etc.) or non-traditional means (transit media advertisement, YouTube, etc.).
With advertising often considered the backbone of a business what is the step ahead?
To answer this, we'll be considering the two common examples of each kind - wall painting advertising being the traditional means and auto rickshaw advertising representing the non-traditional type.
Auto Rickshaw Vs Wall Painting Advertisements
Mobility
The very essence ofauto rickshaw advertisingis in its mobile nature, which wall paintings cannot compete with. And the general idea is that since it is mobile, it has the potential to reach more people.
But this doesnt mean that a wall painting has low reach, although the physical location matters greatly.
Advertising Space
Auto rickshaw advertisingisnt the only way of transit advertising, but presently, they do not offer as much space compared to wall paintings.
While it is also true that a large advertisement is not always successful, it is often when the size of an ad plays a key role, and hence wall paintings make sense here.
Customizations and Creativity
Because of the space, it offers,wall painting advertisingallows for better customizations and creativity on the advertisers part. And that can make tons of difference in how effective an advertisement is.
The difference is prominent, and you may as well notice it the next time you look at an auto rickshaw ad and a wall painting.
Lasting Impression
For a long, wall paintings have helped both small and large businesses grab their audiences attention, and turned them into customers. And this is because, with the right elements, these can leave a lasting impression on the viewers.
Auto rickshaw ads are mobile and have better reach, but they often fail to make an impression as good as a wall painting can. Especially now that a new mode likedigital wall paintinghas emerged.
Cost
Autorickshaw or transit advertising, in general, bring more benefits for sure, but they are also costly when compared to wall paintings. This can be a decisive factor for small-scale businesses.
So if you're on a budget, then rather than hiring more vehicles, you may want to focus your attention on how to create the most effective wall painting.
Wall painting advertising
Get the Best Advertisement Firm
While the non-traditional advertising has proven to be beneficial over the traditional type in several ways, the latter cannot be replaced completely. Each has its importance in today's world which is magnified by the skills of the advertisement agency that you choose.
Four Square Media Services is one of the most popular advertisement agencies in India that can help you can launch the most alluring advertisements in the market.
